Biden via CNN

Its good to keep in touch with how the main stream media covers the presidential race.

Part of the entire process revolves around a very simple idea. The idea is that each party attempts to paint a word bite quality defining or wrecking logo or narrative about the opposition. McCain is hammering Obama on no experience, Obama hammers away at McCain on being Bush III. The intensity and resonance of these narratives are the substance that sways millions who are not invested in thoroughly learning the political landscape.

Each side is very aware of this process.

A well placed three word narrative can win an election. That is unfortunate, but that is America.