From Jeff Guinn author of 'Manson' on demagogues
"Almost all Demagogues appeal to the worse side of their potential followers. They simply think that if together, they can represent the best in humanity, then everyone else will want to follow suit. At the same time, more and more they have to forgive the demagogue’s excesses. He can convince people that if outsiders are attacking or criticizing him, then what they are really doing is criticizing the greater mission and the thing that is bigger than any individual."