A Con Man, The Roller Coaster Of Emotions

  It's amazing Trump has used these same sales techniques to grab and gather in some of the most unwitting and vulnerable people in our country. This is how he has gotten his constituency. It's unbelievable.

MSNBC: Court documents reveal how Trump University staffers sold the brand

“You don’t sell products, benefits or solutions — you sell feelings,” Trump University salespeople were counseled.

Another document related to a lawsuit against the for-profit university advises: “This sales process is based on managing the emotions of the client by focusing on the psychology of the sale. The metaphor we use for this process is the Roller Coaster of emotions.”