Lakoff is more and more becoming an important figure in understanding the gulf between liberals and authoritarians. He is literally writing the book on the differences and knowing his work will help you to understand the great divide that Americans face day in and day out. Naturally authoritarians will not be interested, but in an ideal world they might try.
AlterNet: George Lakoff: How Right-Wingers Scam People Into Buying Their Toxic Philosophy
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