The title of the article is misleading, the interview is really about the PR war so to speak. This is the PR war about how to catch people's attention through film, TV, etc and get them interested in global warming. It's a sad state of affairs in one sense because you can lead people with candy and sex, it's hard to lead them with scientific facts. The people that read this blog already get it, but this is more about creating a greater movement by leading people to global warming with candy and sex.
ABC News: Filmmaker Randy Olson: Climate Change Is 'Bo-Ho-Horing'
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