The Perfect Vegetable

Guardian UK: Half of all US food produce is thrown away, new research suggests - The demand for ‘perfect’ fruit and veg means much is discarded, damaging the climate and leaving people hungry

“It’s all about blemish-free produce,” says Jay Johnson, who ships fresh fruit and vegetables from North Carolina and central Florida. “What happens in our business today is that it is either perfect, or it gets rejected. It is perfect to them, or they turn it down. And then you are stuck.”